Fashion related stories, interviews, trends, shop profiles and personal style.

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nyc looks

NYC LOOKS Best of May

One Quart Magazine presents the best of May at NYC Looks. Liisa Jokinen gives you a view to the street styles of New York City. Read more

women's shoes

So Necessary: The Essential Women’s Shoes in 2017

Hertta Päivärinta gives you her essential selection of women’s footwear you should be sporting this year. Read more

Inside My O My’s The Men

Following his interview about Personal Style, Fiacha Harrington sits down with My O My’s The Men new manager Tuomas Vuorensola. They discuss the store, changes, and the future. Read more

Personal Style of Tuomas Vuorensola from My O My The Men

Fiacha Harrington continues his Personal Style series, this time talking clothes and ideas with My O My The Men store manager, Tuomas Vuorensola. Read more

Women’s Fashion Stores in Helsinki

In her first piece for One Quart Magazine, Hertta Päivärinta gives you a no-nonsense guide where to shop in Helsinki for all your women’s garment essentials. Read more


A look inside Pinkomo

Following on from his My Personal Style interview from last year, Fiacha Harrington talks denim and more with Helsinki's leading menswear store proprietor, Mikko Sorvala of Pinkomo. Read more

Personal Style: Mikko Sorvala

In the second part of his Personal Style series, Fiacha Harrington talks to Pinkomo's Mikko Sorvala about American vintage working men's clothes and other influences. Read more

Tytti Roto

Personal Style

Following on from their Indie Music Style features, Fiacha Harrington discusses personal style with Nick Triani. Triani, 50, is a music professional and OQM editor who grew up in London but now lives and works in... Read more

Indie Music Style by Rami

INDIE MUSIC STYLE Part 2. From Orange Juice to The Strokes

In the second part of Fiacha Harrington’s indie fashion interview with Nick Triani the topic is style from the 1980s to the 2000s. The discussion covers men's fashion from Orange Juice, The Go-Betweens, to Pavement... Read more

INDIE MUSIC STYLE Part 1. From the Velvet Underground to Felt

Fiacha Harrington interviews Nick Triani on his personal perspectives on indie fashion. Triani grew up in the late 1970s and early 1980s in suburban London. This was like getting a front row seat to the vibrant... Read more

Danielle Wallis, photo Liisa Jokinen

Liisa Jokinen talks with Danielle Wallis

In Behind The Clothes, Liisa Jokinen, the founder of Hel Looks and SF Looks street style, meets and talks fashion, clothes and their meaning with people from all over the world. Read more

Timo Rissanen

What is fashion good for? Part 2

In this second part of What is fashion good for, Timo Rissanen considers fashion education as a place for speculating on new futures for fashion and for humanity Read more

Timo Rissanen

What is fashion good for? Part 1

In this essay in two parts Timo Rissanen explores what fashion is good for. In the first part Timo examines how some of fashion’s inherent qualities may prove useful in the face of an uncertain future for humanity.... Read more

The only pair of jeans you will ever need

Everybody should have one great pair of jeans. The Levi’s 501XX 1947 model is the only pair you will ever need. Here is the reason why. Read more

Vetements Snoop Dogg Tee

Vetements and making the case for a nine hundred dollar t-shirt

Vetements have produced a $900 Snoop Dogg t-shirt. Should you buy this or something else from Vetements – the French designer label of the moment. Read more

Photo by Liisa Jokinen

Liisa Jokinen talks with Llane Alexis Dominguez

In Behind The Clothes, Liisa the founder of Hel Looks street style site, meets and talks style and clothes and their meaning with people from all over the world. Read more

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