In her first piece for One Quart Magazine, Hertta Päivärinta gives you a no-nonsense guide where to shop in Helsinki for all your women’s garment essentials.
The master of effortless chic, Samuji fuses simplicity and functionality with the greatest of ease. From the retail experience to the garments the Samuji world is an aesthetic universe where there is something for every woman. They’re also responsible for the hot ‘it hat’ of the moment: the chunky beanie.
Samuji Shop Espa: Pohjoisesplanadi 37, Helsinki
Samuji House: Erottajankatu 9 B, Helsinki
Fun details meet pretty prints meet feminine shapes. The Mickey dress is a classic worn by everyone from teens to grannies. This year R/H also became the official Finnish fashion brand in the hip hop scene.
R/H: Fredrikinkatu 18, Helsinki
The freshly opened TRE is the flagship store for Finnish design in Helsinki. A diverse selection of items for design lovers in all price ranges. Brands include Samuji, Arela, Costo, Whitetail, Minna Parikka and Vimma.
TRE: Mikonkatu 6, Helsinki
A concept store with a touch on the high end side. Think Stella McCartney, Alexander Wang and Tsumori Chisato. Welcoming atmosphere and a great selection of keeper garments. Hungry for some holiday bargains? Look no further.
MY O MY: Aleksanterinkatu 36, Helsinki
The Uniqlo of Finland. Simply the best basics straight outta Kajaani. For today’s tomboys who love casual classics and outdoor aesthetics. The R-Collection sweatshirt is building up to be a modern classic.
R-COLLECTION: Fredrikinkatu 34, Helsinki
Stores also in Oulu, Rovaniemi, Joensuu and Kajaani
The national fashion brand of Finland. With the help of Anna Teurnell the brand went back to its roots with courageous and visionary fashion items. The stores always offer a pleasant shopping experience.
MARIMEKKO: Aleksanterinkatu 50, Helsinki
Stores all over Finland